Meme Wars

The Creative Destruction of Neoclassical Economics

Engrossing, exciting […] This book compels us to rethink our approaches to economics …” —Literary Review of Canada

“Thought-provoking and creative […]” —Julie Nelson, author of Beyond Economic Man: Feminist Theory and Economics 

From the editor and magazine that started and named the Occupy Wall Street movement, Meme Wars: The Creative Destruction of Neoclassical Economics is an articulation of what could be the next steps in rethinking and remaking our world that challenges and debunks many of the assumptions of neoclassical economics and brings to light a more ecological model. Meme Wars aims to accelerate the shift into this new paradigm that takes into account psychonomics, bionomics, and other aspects of our physical and mental environment that are often left out in discussions of economics. 

Like Adbusters, the book will be image heavy and full-color throughout. Lasn calls it “a textbook for the future” that provides the building blocks, in texts and visuals, for a new way of looking at and changing our world. Through an examination of alternative economies, Lasn hopes to spur students to become “barefoot economists” and to see that a humanization of economics is possible. Meme Wars will include contributions from Nobel Prize winner Joseph Stiglitz, Paul Samuelson, George Akerlof, Lourdes Benería, Julie Matthaei, Manfred Max-Neef, David Orrell, Paul Gilding, Mathis Wackernagel and the father of ecological economics Herman Daly, among others.

Based on ideas that were presented in a special issue of Adbusters entitled “Thought Control in Economics: Beyond the Growth Paradigm / An Activist Toolkit,” Meme Wars will help move forward the Occupy Wall Street movement.

Reviews

“Adbusters magazine and its editor Kalle Lasn have been at the forefront of the global resistance to capitalism exemplified by the Occupy movement. Their new book, Meme Wars: the Creative Destruction of Neoclassical Economies, uses startling images to back up its hard-hitting points. ” 
The Guardian

“The essays in Meme Wars are engrossing, exciting even. This book compels us to rethink our approaches to economics by offering critique after critique of the way the subject is written about and taught, indeed of the very conceptual categories we use when we debate about how goods are produced and distributed, services provided and resources extracted. By turns wonky and visionary, Meme Wars … brings together a group of accomplished writers, most of them academics, who approach the world’s economic, environmental and social problems in ways one seldom finds in mainstream journalism or economics departments.” 
Literary Review of Canada

Meme Wars should be required reading for anyone wants to challenge their ideas about the modern economy and the people who champion it.” 
Meme Wars is a textbook for a new way of thinking, Straight.com

“Thought-provoking and creative” 
—Julie Nelson, author of Beyond Economic Man: Feminist Theory and Economics 

“Meme Wars should be required reading for anyone wants to challenge their ideas about the modern economy and the people who champion it.”
—Miranda Nelson, The Georgia Straight

“Meme Wars
is a kind of anti-textbook, which uses words and images to explore the dark spaces that surround conventional economic theory.”
—David Orrell